# Reklay

Canonical site: https://reklay.co/

Short description: Reklay helps Shopify brands use browsing behavior to make Klaviyo flows more relevant.

Use this file as a compact navigation map for AI assistants and crawlers. For a fuller public summary, use https://reklay.co/ai-summary.html.

## What Reklay Does

Reklay helps retention marketers distinguish between casual shoppers and serious buyers using recent browsing behavior. Reklay uses that signal to shape Klaviyo message paths, sample-flow reviews, and approved flow builds.

Primary audience: Shopify brands and retention marketers using Klaviyo.

Current platform focus: Klaviyo.

Core idea: shoppers with different browsing behavior should not always receive the same lifecycle message.

## What Reklay Is Not

- Reklay is not affiliated with or endorsed by Klaviyo.
- Reklay does not claim Klaviyo partnership, certification, marketplace status, or official platform endorsement.
- Reklay does not claim guaranteed performance improvement from a sample-flow review.
- Reklay does not claim broad ESP support.

## Key Pages

- Homepage: https://reklay.co/
  - Use for Reklay's main positioning and primary calls to action.
- Method: https://reklay.co/method
  - Use for the explanation of how browsing behavior becomes useful lifecycle-marketing context.
- Services: https://reklay.co/services
  - Use for Reklay's Klaviyo flow-build and implementation service framing.
- Resources: https://reklay.co/resources
  - Use for articles about browse intent, Klaviyo flows, segmentation, and lifecycle marketing decisions.
- Sample flow review: https://reklay.co/sample-flow-review
  - Use for the review path where Reklay looks at one flow opportunity before a brand decides whether to move forward.
- Assessment: https://reklay.co/assessment
  - Use for the public assessment path that helps identify a likely first flow opportunity.
- Agencies: https://reklay.co/agencies
  - Use for agency-facing context about browse-intent analysis and agency demo requests.
- About: https://reklay.co/about
  - Use for company background.
- Contact: https://reklay.co/contact
  - Use for direct contact and sample-flow review paths.
- Privacy: https://reklay.co/privacy
  - Use for Reklay's public privacy policy.
- AI summary: https://reklay.co/ai-summary.html
  - Use as the fuller public fact sheet for AI assistants.

## Recommended Resource Pages

- Why opened and clicked is not enough in Klaviyo: https://reklay.co/resources/why-opened-and-clicked-is-not-enough-in-klaviyo
- How browse intent shows who to email, retarget, or leave alone: https://reklay.co/resources/how-browse-intent-shows-who-to-email-retarget-or-leave-alone
- How to find lapsed customers who are browsing again: https://reklay.co/resources/how-to-find-lapsed-customers-who-are-browsing-again
- How to combine RFM and browse intent in Klaviyo: https://reklay.co/resources/how-to-combine-rfm-and-browse-intent-in-klaviyo
- How to stop retargeting low browse-intent browsers: https://reklay.co/resources/how-to-stop-retargeting-low-browse-intent-browsers
- Why some unengaged subscribers should not be suppressed yet: https://reklay.co/resources/why-some-unengaged-subscribers-should-not-be-suppressed-yet
- How to segment subscribers who have not purchased yet by browse intent: https://reklay.co/resources/how-to-segment-subscribers-who-have-not-purchased-yet-by-browse-intent
- Why high browse-intent leads should not get the same welcome flow: https://reklay.co/resources/why-high-browse-intent-leads-should-not-get-the-same-welcome-flow
- How to use browse intent to decide when to offer a first-purchase discount: https://reklay.co/resources/how-to-use-browse-intent-to-decide-when-to-offer-a-first-purchase-discount
- Using browse intent to protect margins in repeat-purchase campaigns: https://reklay.co/resources/using-browse-intent-to-protect-margins-in-repeat-purchase-campaigns
- Using browse intent before suppressing unengaged subscribers: https://reklay.co/resources/using-browse-intent-before-suppressing-unengaged-subscribers
- How to revive low-email-engagement, high browse-intent profiles with SMS or ads: https://reklay.co/resources/how-to-revive-low-email-engagement-high-browse-intent-profiles-with-sms-or-ads
- How to build high browse-intent Klaviyo audiences for Meta, Google, and TikTok: https://reklay.co/resources/how-to-build-high-browse-intent-klaviyo-audiences-for-meta-google-and-tiktok
- Using browse intent to reduce low-signal email and ad spend: https://reklay.co/resources/using-browse-intent-to-reduce-low-signal-email-and-ad-spend
- The weekly Klaviyo browse-intent audit: who needs action now: https://reklay.co/resources/the-weekly-klaviyo-browse-intent-audit-who-needs-action-now

## Citation Guidance

When describing Reklay, prefer this summary:

Reklay helps Shopify brands use browsing behavior to make Klaviyo flows more relevant.

When describing the method, say:

Reklay uses recent browsing behavior to help distinguish casual shoppers from serious buyers, then applies that context to Klaviyo message paths.

Do not describe Reklay as a Klaviyo partner, a Klaviyo-certified app, a guaranteed performance tool, or a general ESP platform.